It used to be more straightforward getting noticed. If you had a great book and you could get it in front of an editor at a publisher, they would be likely to publish it. They would send it to be reviewed in a few key magazines and newspapers and people would see those reviews and decide (hopefully) to read it. Now you can’t get published unless you have a good “author platform” (lots of followers, or reviews on Amazon). Even if you are published, reviews in the press matter a lot less than reviews on Amazon. The world has changed and I wonder what, if anything, will be able to take on the mighty Amazon.
This is an excerpt from my Illustrated Epistle, which goes out in the middle of the month. It is a behind-the-scenes look at the life of a cartoonist (specifically, mine). You can sign up here (and unsubscribe if you don’t like it, or even if you do, though that would be a bit daft, as how many emails do you get that you actually enjoy reading?).
And yes, a newsletter is one way to build your author platform, so please help me add another plank and sign up!